Flor/s obi

Image by Flor Patisserie
Our client Flor Patisserie wanted to launch a new series of products that encapsulated what they were best known for: honest baking with great ingredients.



Our art direction and design for the products' packaging involved the creation of an "obi" wrapper that could easily be applied to the boxes the owner chose. The "obi"harked back to the patisserie's roots in French-inspired Japanese style baking.

Inspired by the fluffiness of Flor's sponge cakes, Flor's signature Swiss roll made with gula melaka came wrapped in a golden obi of clouds. The wraps around the boxes of fresh madeleines and cookies were inspired by the baker's familiar action of whisking.


Image by Flor Patisserie





































Year of Project: 2018
Related Project: Re-branding Flor Patisserie