Boon's Bakery


We were asked to develop a visual identity for a traditional Chinese home bakery, named after a much-loved son and friend.

Listening to the many stories told, we decided to create a logotype for the Chinese character 汶 or Boon. With each element of the logotype, we sought to intertwine the wishes for the bakery's future with reminders and recollections of Boon's own loves. Our hope is that the logotype may inspire the telling and re-telling of relationships.

Project Year: 2012