The Talent Academy is a series of student recruitment and audition activities that the School of the Arts conducts several times annually. We designed the advertisement to alert parents and prospective students to the Talent Academy sessions in 2008.
We developed the tagline “Start with Arts” which translated well into Chinese - “从藝開始”. The alphabet “A” and the ideogram “藝" were the visual anchors for the design. For cost-effectiveness, it was also important that the design worked well in just one and two colours.
In addition to newspaper advertisements, the design was also adapted and reproduced as flyers, an outdoor banner advertisement, and a re-usable bag for the Talent Academy participants.
Project Year: 2008