As part of the National Parks Board's campaign to create greater awareness about careers in the landscape industry, we created a pamphlet, outdoor streetlamp banners and the exhibition panel designs for the industry's job fair.
The design played with the phrase “green fingers” that is typically used to describe those with an affinity for gardening, and extended it to call out to “green-minded” individuals who not only had the skills, but also the interest, knowledge and passion.
